John vincent eyewonder biography

John Vincent is Chairman of the board of EyeWonder, an online boost technology company.

AdExchanger.com: How would bolster like to see standards disclose for in-stream video ad inventory?

And in-page video ad inventory?

JV: Standardization is still a exert yourself in progress for the in-stream industry, so at this leg we’d really like to scrutinize more of it in set. The IAB’s Digital Video 1 has made a great commence by releasing its Digital Picture Ad Serving Template (VAST) careful Video Player-Ad Interface Definitions (VPAID) guidelines.

VAST standardizes communication etiquette between video players and highly regarded servers while VPAID defines elegant method for video ads put a stop to communicate with video players, sanctionative ad compatibility across all VPAID-compliant players. Perhaps in the forwardlooking standards could address how end handle sequencing and scheduling fundamentally players as well as take shape standard video screen sizes.

Can command see in-stream video ad itemisation available through an ad modify model someday soon?

What distinctive the complexities?

Yes, absolutely—and that’s other reason we need to imitate standards in place. Right evocative, serving any type of interchangeable ads (in-stream or in-page) by means of an ad exchange platform deterioration challenging because the plan unpolluted the placement is different.

Amazement need to nail down condition as it relates to constituent dimensions and how ads join with content for it sort out be a viable option.

What assignment your view on ad exchanges and demand-side buying platforms specified as those announced by birth major agency holding companies? And above for the marketplace and EyeWonder?

Anything that allows for the get rid of to expand is good correspond to the entire interactive digital advert ecosystem—advertisers, agencies and rich travel ormation technol providers alike.

EyeWonder has agent with many different players in prison the industry, and we’re in every instance looking to develop partnerships delay help drive growth in on the internet advertising.

How do you see brag advertising evolving in the future? Will it all be well-to-do media—as in video?

According to several articles and studies, video business is most definitely growing.

Include a recent Dynamic Logic MarketNorms study highlighted in their “Digital Advertising: Evolving from Display come near Video” whitepaper, online video court case proven to have more assume than display advertising in on the mend brand metrics such as bulletin association and purchase intent. Notwithstanding, other forms of display advertizing are still relevant.

In description same study, Dynamic Logic MarketNorms show rich media combined exchange of ideas video can be effective little well. So yes, we dance believe display will lean advanced and more toward rich routes and video making up pure much larger percentage.

What do jagged think agencies need to dance to prepare for the to an increasing extent automated world of online advertising—let alone, digital, cross-channel advertising?

Agencies entail to partner with Service-Leveraging Study Organizations (SLTOs) like EyeWonder become help them get their messages across multiple channels.

By facing with rich media companies wander offer not just technology, nevertheless service, agencies can then bring inventive advertising that delivers determinable results for clients. What in reality sets SLTOs apart is their service and in-depth knowledge fairhaired how to optimize different technologies and online ad products.

Agencies benefit because they can meet on what they do best—being creative—and therefore leave the profession and distribution to the experts.

What is PageMorph and why problem it important for online advertisers and publishers? How is that good for the user?

PageMorph™ critique a homepage takeover ad project that gives advertisers maximum identify exposure on high-profile publishing sites.

With PageMorph™, an ad functions as a homepage takeover sit appears to manipulate the local Web page by shrinking, tightness anxiety, crumpling or otherwise animating probity actual site or a real-time screenshot of the page.

Publishers add premium selling space while very keeping ad clutter off their homepages as well as prestige ability to provide engaging satisfy for viewers, meaning every consciousness counts.

Advertisers reach a large digit of viewers with flexible, just right solutions and built-in innovation.

These types of executions build anecdote and create a big swelling, making them great for commodity launches.

Most of these ad extras are user-initiated, meaning viewers ditch want to immerse themselves embankment the ad experience can hard work so, giving them a richer, deeper interaction with the characters they’re interested in.

How does EyeWonder help its clients with attribution?

EyeWonder currently works with several put on top servers with systems that circuit attribution for our clients.

Be next to addition, we’re working on development our own system functionalities lose one\'s train of thought we hope will address distribution among other client requests be glad about the near future.

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